SCOPE Brand Identity / Design System / Animation OVERVIEW
Wove needed an identity to support the launch of its newly-formed investment advisory platform. The platform planned grow to become a suite of products, so the brand system had to be flexible enough to be extended, and distinct enough to stand out in the stuffy blue sea of sameness that financial products inhabit.
We designed a memorable logomark and visual language that can scale to stand out at any size, from a mobile app nav to a conference booth.
▲ Logo mark + typography + color palette
▲ UI pattern library
DO-IT-YOURSELF
The brand graphic takes a cue from the implied 3D in the mark – being well-suited for movement and animation.
Knowing how often static libraries of brand graphics can become stale, I wanted these graphics to be as fully dynamic as we envisioned them in the examples.
The overlapping elements require some nuance, so I designed a component-based tool inside Figma that could be used by various design teams across the organization to construct any shape they need.