Rhianna’s Clara Lionel Foundation needed a brand identity to reflect the distinct nature of a new climate resiliance initiative they were creating.
I created a wordmark that feels at risk of being obscured, while also durable in nature. The framed lettering is a hand-edited variant of Graphik Bold with a custom solidus included in the name.
The identity signifies both vulnerability and strength, balancing urgency with optimism.
▲ Full word mark + social icon variant
▲ Color + texture palette
ROLE
Logo design
TEAM
Agency: Critical Mass
Client: Clara Lionel Foundation